Sales Representative – Catering and Baking Equipment

Cape Town
Posted 1 month ago

Contact person for this position:  Ronel Bakker


Job Overview

My client, a leading manufacturer of catering and baking equipment in Cape Town, is looking for a Sales Representative.

Areas of Responsibility (Your duties will include but are not limited to)

  • Calling on chefs, catering managers and hotel managers
  • Promote sales and secure orders from existing and prospective customers through a relationship-based approach.
  • Upsell and understand the client’s requirements
  • Develop and grow client relationships
  • Provide exceptional service and follow through on orders and deliveries
  • Demonstrates products to existing and potential customers and assist them in selecting those best suited to their needs.
  • Makes telephone calls, in-person visits and presentations to existing and prospective customers.
  • Research sources for developing prospective customers and for information to determine their potential.
  • Develop clear and effective written quotations for current and prospective customers.
  • Coordinate sales effort with marketing, sales, account receipts and logistics
  • Keep up to date with new products, market conditions, advertising and promotional trends

Knowledge, skills, and experience required.

Educational Background:

  • Grade 12 and proven experience in selling catering/baking equipment
  • Must be able to read, write, speak, and understand Afrikaans & English.
  • Tertiary Qualification in Sales/ Marketing will be to applicants’ advantage.
  • Experience in Hospitality or Food industry an advantage
  • Proven experience as a sales representative or other sales/customer service role
  • Proven track record of successfully meeting sales quota.
  • Valid License with own reliable transport


  • Ability to learn about products and services and present/describe/explain them to prospective clients.
  • Excellent communication and interpersonal skills
  • Outgoing and not afraid to ‘put yourself out there.’
  • Able to handle rejection.
  • Outstanding negotiation skills with the ability to resolve issues and address complaints.
  • Operational Agility


  • Ability to show initiative.
  • Self-motivated and dedicated.
  • Performance Driven
  • Well-organised


Market related

Job Features

Job CategorySales and Marketing
SalaryMarket related
Commencement dateASAP
LocationCape Town
Contract TypeFull Time

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